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Thinking on Message Decisioning
Perspectives on AI, direct marketing, and the individual-level future of campaign optimisation from the AIgnyte team.
Direct Marketing6 min read
From Static to Dynamic: What "Right Message, Right Customer, Right Time" Actually Requires
Most direct marketing programs accept that the variables are dynamic in theory, then build systems that treat them as static in practice. Here's what it actually takes to close that gap.
Direct Marketing7 min read
Your A/B tests are lying to you.
Three structural flaws mean the creative "winners" your tests identify are wrong — not occasionally, but by design. And the damage compounds with every campaign cycle.