Two phases. Proof first, then production.
First we demonstrate measurable lift on your existing campaigns before you commit to anything. Then we operate as a single decision layer inside your existing workflow — with no changes to your stack.
Setup
Secure de-identified linkages to your campaign history, prospect data, and response outcomes. API connectors for email; file exchange in your format for direct mail.
Your existing inventory encoded into Genetic Signatures. New creatives added at any point and incorporated immediately.
A blind holdout on your historical campaigns. You see the lift before committing to a single live run.
Connected, encoded, and lift proven — before any live campaign.
Production
Your targeting models, CRM, and criteria are untouched. AIgnyte receives the selected population when your process is complete.
Direct mail: matched file returned within two days, in parallel with other process steps.
Each campaign's response data feeds the next cycle. No retraining, no manual tuning.
A live, self-improving decision layer; zero latency added to your campaign cycle.
One new step. Everything else stays the same.
AIgnyte sits between selection and execution — receiving your campaign file and returning a matched creative assignment. Your targeting models, CRM, vendors, and data infrastructure are all untouched.
Targeting & Selection
Your response models, selection criteria, and prospect file — unchanged
AIgnyte — Message Decisioning Layer
Assigns optimal creative per individual → returns matched output · Direct mail: 2 days · Email: real-time API
Execution & Fulfilment
Your print vendors, email platform, or digital execution stack — unchanged
Response Data
Feeds back to AIgnyte automatically — sharpens the next cycle
Volume & inventory caps
Floor and ceiling constraints on creative volumes built directly into the matching decision.
Geographic & carrier-route rules
Creative eligibility by state, region, or carrier route — applied at the individual level.
Regulatory & compliance rules
Suppression lists, opt-out requirements, FCRA rules, and product restrictions — hard constraints, never overridden.
No PII — privacy by design
De-identified data only. No personally identifiable information passes through AIgnyte's systems at any stage.
Let's talk about your one-to-one (direct marketing) program.
We'll walk through your current setup, show you where Message Decisioning fits, and give you a realistic lift projection based on programs we've run in your vertical.